Editor's response: No, I'm not going into the production of toy cars,
at least not for now. I included this inquiry for two reasons. First, I
seldom have more that one example of a particular model for sale or trade.
Second, out of curiousity, I contacted Johnny Lightning's promotional models
representative and asked what it would cost to do 2,000 of theirLotus Esprit
models (from the James Bond series). He explained that 5,000 is their minimum
promo order and that they could provide a one-color run with tampo message
or logo, on a common or custom blister card for about $4.50 per car. The
special blister card would add about $.25 each. If you have wondered about
this too, be prepared to pay $23,000 for such a run. Then, you have your
marketing and distribution costs as well. This is not a way to get rich.
Nils-Jrgen Kj rnet, Langhus, Norway
Editor's response: I agree that the beautiful Jaguar XJ sedans are seriously under-represented in all scales. How is it that the most beautiful sedan ever built has received such limited attention from diecast manufacturers? The 1:87 herpa is the only S-3 I have as well. Only Corgi did the S-1 in 1:64 scale. The S-2 has fared better with an XJ12 in 1:64 by Ertl, an XJ12 in 1:32 by Matchbox, an XJ12 in 1:43 by both Solido and Tomica Dandy, an XJ6 in 1:24 by Polistil, an XJ12C in 1:64 by Guisval and an XJ12C in 1:32 by Corgi.