Choose Your Favorite Scale By Doug Breithaupt |
Welly wants to play in the diecast big-leagues and they are offering a line-up
to prove it. For many years, Welly products have been hidden, largely due
to their generic packaging by large chain stores or the lack of manufacturer
data on the bases. No more is this the case. The Welly name is clearly identified
on all their products and at the same time, these products are worthy of
carrying their manufacturer's name.
Like Matchbox, Hot Wheels, Maisto, Majorette and Yat Ming, Welly is approaching
the diecast toy car market with multiple scales. The primary scales offered
are 1:18, 1:24, 1:36 and 1:60. A number of their cars are offered in every
scale. The quality of Welly's new castings is equal to their competition
although their prices are often much better. In 1:18 scale, the comparison
of Welly's 1999 Corvette with similar models from Bburago or Maisto show
equal levels of craftsmanship between all three. The Welly Corvette includes
a lift-off targa top. The interior and engine detail are quite good and
the casting is excellent.
In 1:24 scale, Welly measures up again. While no-one will
confuse these models with Franklin Mint, Maisto and Bburago are certainly
watching Welly's progress. For many years, 1:36 scale has been Welly's most
recognized scale. Welly continues to offer excellent value in this range
with models like the Mercedes-Benz CLK-LM. Produced in correct LeMans livery,
this Benz is ready for any high flying.
While Welly has been a player in the 1:64 scale market, these products have
been some of the weaker offerings. That has changed overnight with Welly's
new 1:60 scale castings. For the full story on small-scale Welly models,
click here.
For Welly to succeed with their new offerings, they will need to be successful
in competition for retail shelf space. In North America, it is still difficult
to find Welly products. For a full view of Welly's catalog, visit: <wellydiecast.com.hk>. One
thing is for sure, Welly is on the right track.