by Kimmo Sahakangas
Lincoln Fire Chief
Hot Rod Jeep
Diecast manufacturers of India include Leo, Maxwell, Milton and Nicky. Of the four, three are known to have offered miniature diecast models: Leo (partially or fully owned by Mattel) produced a series of Hot Wheels models, Maxwell had a few mixed with various scaled models, and Milton was known to have one model as well. Miniature diecast refers to the popular size of Matchbox models.
The most interesting to me are Maxwell's models. No other diecast manufacturer (except for Nicky) had a series of models as unique in appearance. In other words, there are no equals! Maxwell identifies with their products as "precision diecast". It happens to go with the toy model cars and trucks awkward but charming simplicity.
Maxwell Co. was based in Calcutta, the largest city of India located near the eastern border shared with Bangladesh.
Maxwell made the most of their models. The Setra Bus was coming down the conveyor belt and every second and third one was modified as a delivery truck or pipe truck. Note the posts that hold the pipes in place. It appears the roof was removed afterwards.
Models were offered in small boxes with a general picture of what might be inside with name and number (as shown in the catalog) of the model, printed in the English language. Color variations were represented with a small printed circle on the end of the box.
It is not known if Maxwell is currently in business, perhaps manufacturing products other than diecast toys.
Although Tales of Toy Cars does not emphasize commercial vehicles, Doug Breithaupt suggested including them to this article since the models have not received too much attention in the world of diecast miniatures.
Pipe Truck detail