1967 Cadillac Eldorado
Jaguar 'E' type
The Louis Marx Company was one of the major players in the toy industry
for decades. Best known for their plastic figures and historic playsets,
Marx also attempted to take advantage of the diecast market success of Matchbox
and Tootsietoy. Marx short-lived effort did provide a limited line of diecast
cars, produced in the mid-1960's. In 1968, Hot Wheels exploded on the scene
and Marx attempted to re-style their diecast line to compete. Their efforts
failed and today, Marx diecast are just a footnote in the history of diecast.
Even so, it's worth taking a look a the models from Marx.
Marx models can be separated into several categories. The
first were meant to compete with Tootsietoy. These are simple castings,
usually without interiors or windows. They seem to be much like Tootsietoy
models produced in the same period although they have wheels that are a
bit more realistic. The Porsche 904 race car shown here is a good example.
Any small-scale model of the 904 is rare with Aurora's Cigarbox model being
the only other casting of this car. Marx vehicles were in a smaller scale
with the cars being in the 1:66 to 1:70 range. As the package indicates,
Marx promoted their 'Super Speed' wheels to compete with Mattel and others.
Kimmo Sahakangas provided the following information to clarify the differences
in the Marx diecast line.
"Mini Marx Series with "Super Speed Wheels...models
in a plastic bag. I've also seen a '64 1/2 Mustang Convertible and Wrecker
Truck in this scale.
Bulldog Series...such as the Fire Pumper. I've seen the small Eldorado
(as below) in this name too. Models were boxed
Mini Marx "Super Speed Car...models in a box...models
have drivers...only seen the ones posted on the board...what is interesting
is the Jaguar with the printed "cardboard" interior and not sure
if it belongs in this series or the Super Speed Wheels Series
Mini Marx "Super Hi-Way Set...like Tootsietoy Jam
Pac(the competition)...must have been sold way into the 1970's....smaller,
simple models in a set...models included are the El Dorado, Wrecker Truck,
Volkswagen, GMC Pickup, Jaguar, Chapparal, Jeep, Camaro and Mustang...others
Once Hot Wheels showed how metallic paint, custom bodies and red-line tires
were what the market wanted, Marx made some major changes to their diecast
line. New models were offered with interiors and windows. Low-friction wheels
pioneered by Hot Wheels were copied, in some cases, right down to the red-wall
tires. Perhaps most interesting, Marx cars included drivers, best seen in
the Jeep model. This may have been done because Marx was so well known for
their figures and wanted to add this feature to their diecast line.
Marx offered many of the same cars done by Hot Wheels and the comparison
is not favorable to Marx. The '67 Camaro is a good example. The Marx casting
is crude by comparison and the front grill is barely recognized as a Camaro.
The paint quality is poor and over-spray or under-spray on bumpers is common.
With the cost equal to better models from Matchbox or Hot Wheels it is easy
to see why kids did not embrace Marx as a provider of favored toy cars.
1967 Mercury Cougar