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Volume VIII, Number 3 |
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Chrysler's cars not popular as toy cars |
| While plenty of Plymouths, dozens of Dodges and a jumble of Jeeps can be
found as small-scale toy cars, the models that carry the Chrysler name have
always been less popular with toy car makers. Only recently with the absorption
of the Plymouth PT Cruiser and Prowler models into the Chrysler line, has
this situation improved. Some of these former models are marked as Plymouths
and some as Chryslers. Only those not specifically identified as Plymouths
are shown. Some of these like the Maisto versions have actual Chrysler badging
tampoed on the models. Perhaps better times are on the way with the success
of the new 300C and Crossfire models. Still, some interesting Chrysler models
have appeared on occasion in the toy car aisles. The following is a summary
of some of these models. Imperial models are not included as from 1955-75,
they were separate from Chrysler. Several Chrysler concept cars are also shown. The Atlantic was a beautiful neo-classic coupe that should have been built. The Thunderbolt was far less handsome. The Howler and Pronto concepts are more Plymouth left-overs and the use of the Chrysler name may be more a licensing issue. The Maisto Pronto Cruiser is labeled a Plymouth but Hot Wheels only indicates Chrysler. Years from now, this is likely to be confusing for collectors. Included are several examples of international models to carry the Chrysler name. In the 1960's, Chrysler bought into the French auto industry. The Simca and Talbot names were later badged as Chrysler models. Majorette, Norev, Pilen and others have produced some of these models. With more classic Australian cars now being produced by Biante and others, Chrysler products from Down-Under are being offered in small-scale. Unfortunately, I have yet to add any to my collection. |
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