Volume VIII, Number 3

Chrysler's cars not popular as toy cars
By Doug Breithaupt


While plenty of Plymouths, dozens of Dodges and a jumble of Jeeps can be found as small-scale toy cars, the models that carry the Chrysler name have always been less popular with toy car makers. Only recently with the absorption of the Plymouth PT Cruiser and Prowler models into the Chrysler line, has this situation improved. Some of these former models are marked as Plymouths and some as Chryslers. Only those not specifically identified as Plymouths are shown. Some of these like the Maisto versions have actual Chrysler badging tampoed on the models. Perhaps better times are on the way with the success of the new 300C and Crossfire models. Still, some interesting Chrysler models have appeared on occasion in the toy car aisles. The following is a summary of some of these models. Imperial models are not included as from 1955-75, they were separate from Chrysler.

Several Chrysler concept cars are also shown. The Atlantic was a beautiful neo-classic coupe that should have been built. The Thunderbolt was far less handsome. The Howler and Pronto concepts are more Plymouth left-overs and the use of the Chrysler name may be more a licensing issue. The Maisto Pronto Cruiser is labeled a Plymouth but Hot Wheels only indicates Chrysler. Years from now, this is likely to be confusing for collectors.

Included are several examples of international models to carry the Chrysler name. In the 1960's, Chrysler bought into the French auto industry. The Simca and Talbot names were later badged as Chrysler models. Majorette, Norev, Pilen and others have produced some of these models. With more classic Australian cars now being produced by Biante and others, Chrysler products from Down-Under are being offered in small-scale. Unfortunately, I have yet to add any to my collection.


1955 C300 - Johnny Lightning


1955 C300 (Petty) - Racing Champions


1956 300B - Team Caliber


1956 300B - Maisto


1957 300C - Ertl


1985 LeBaron Convertible - Road Champs


1997 Sebring Convertible - Maisto


2005 300C - Maisto


Thunderbolt Concept - Hot Wheels


Crossfire - Racing Champions


Crossfire - Jada


Crossfire - Motor Max


Atlantic Concept - Matchbox


Atlantic Concept - Maisto


Atlantic Concept - Johnny Lightning


Chrysler Prowler - Johnny Lightning


Chrysler Howler Concept - Motor Max


Chrysler Pronto Concept - Hot Wheels


P.T. Cruiser - Motor Max


Panel Cruiser - Motor Max


Panel Cruiser - Matchbox


P.T. Cruiser - Maisto


G.T. Cruiser - Maisto


Panel Cruiser - Maisto


P.T. Cruiser Convertible - Johnny Lightning


P.T. Cruiser Convertible - Matchbox


CHRYSLER - FRANCE


Chrysler 180 - Majorette


Chrysler 150 - Pilen


Chrysler 150/Simca 1308 - Majorette

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