Mini
Racers, Turbo Treads, Motor Works and Road & Track Miniatures: The Many
1:64 Scale Models of Maisto
story by Brian Willoughby
photos by Doug Breithaupt
While searching through dime stores during the middle to late 1980s,
diecast collectors often encountered a new brand of models produced by MC
Toys and marketed under the name of "Mini Racers." At first glance,
the models could be and often were dismissed as yet another line of cheap,
low quality toys directed more toward children than collectors. Yet something
was different about these "Mini Racers."
On close examination, the MC Toys miniatures revealed themselves to be true scale models with a level of accuracy and detailing that rivaled contemporary Matchbox pieces. Paint quality was nearly as good as that on "big name" brands, the models featured full interiors and window glazing and they all clearly stated the make of car on the baseplate. Unlike so many other cheap brands pouring out of China both then and now, the Mini Racers were licensed and/or approved models, so none of the usual distortion and corruption of the real car's shape performed to avoid paying royalties was necessary. Even the packaging was of a higher standard than most "five and dime" brands and each car was presented on a quality paperboard card with a blue colored front and listing of all the other models on the back. The only real letdown about the line was its universally poor quality wheels which looked to have been directly copied from a Matchbox design.
The variety of models offered was also unexpected and it featured a well-selected range of European, Japanese and American makes, many of which were never produced by any other company in 1:64 scale. Of course to be fair, the lineup was curiously somewhat more skewed in favor of European cars which delighted some collectors while infuriating others. And many of the complaints were justified: why did the range feature three Peugeots rather than perhaps a few more English cars or a Saab and why were American cars almost completely neglected? Apparently, Europe must have been seen as a crucial market to break into. Furthermore, several agreements with various companies to market the models under other names may have sometimes led to requests for certain cars that would be popular in distributor's specific markets.
from top left, moving across: F1 Racer, Indy Racer, Lancia Monte Carlo,
Volvo, Trabant, Mercedes 500SL, Chrysler Sebring, Dodge Dakota, Dodge Durango,
Ferrari 250GTO, 365GTB/4 &308GTB, Mercedes 500SEC, Mercedes 260SEL,
Merecedes 500SL, Dodge Copperhead, Dodge Viper GTSR & GTS
Ferrari Testarossa, Ferrari F40, Ferrari 348, Mercedes C-Class, Mercedes
SLK, Mercedes CLKGTR, Plymouth Pronto Cruiser & Spyder, Plymouth Prowler
Ferrari F50, Lamborghini Countach, Lamborghini Diablo, Mercedes CLK cab.,
Mercedes S-Class, Mercedes ML320, Ford GP, Suzuki SJ4130, IRL Racer
Despite its advanced age, the series was revamped one more time with the models appearing in new colors and packaging. Once again, the models' former identity (e.g. Turbo Treads) was discarded and the miniatures were now sold on black and golden yellow cards under the name of "Maisto Motor Works." Depending on the retailer, the Motor Works series could be bought either singly or as double packs with the doubles being a particular bargain at around $1 per package. Eventually, the Motor Works double packs received another facelift consisting of several more color variations yet little more changed until the unveiling of a group of entirely new castings.
Perhaps encouraged by the enthusiastic response of collectors to the Motor Works double packs, Maisto tooled up several new castings to make the series once again interesting and once more changed its name. Now the series appeared under the licensed name of the famous American automobile enthusiast magazine "Road & Track" with no series name. Of course, the models were still the outstanding miniatures that May Cheong had been producing for years. Unfortunately, the wheels were never upgraded during the many packaging changes and almost every model still wore the same old wheels that the very first Mini Racers did.
from top left, moving across: Peugeot 205, 309 & 405, BMW M1, 750il
& 850i, Lincoln Continental Mk. VII, Mustang Mach III, 1999 Mustang
Coupe
Citroem 2CV, Renault 25V6, Rolls Royce, VW 1300, Porsche 550 Spyder &
356, Pontiac Firebird (1980) & (1985), Corvette Coupe (1978)
Jaguar XJ-S, XJ220 & XK8 Conv., Porsche 911 Turbo, 959 & (1989)
Speedster), Chevrolet Corvette C4 coupe & convertible, Corvette C5 coupe
Ford Granada 2.8, Ford Van, Ford Escort 1.6i (police), Porsche Boxter, 911
Carerra & 956, Buick LeSabre, Chevrolet Monte Carlo, Chevrolet Caprice
NYPD
So take the time to look these miniatures over a second time. You may
be surprised at the level of quality at the price. What will the future
mean for these toys? At the present it is hard to say, though consider that
some of the earliest Mini Racers that are now discontinued are extremely
difficult to find in any condition--and these are models that are just slightly
more than ten years old. Probably the best parallel that can be drawn is
to brands that in their day were considered "lesser" makes: both
mint Playart and Zylmex models are rare today and frequently bring surprisingly
high prices among collectors. Could May Cheong's miniatures share a similar
future? For now, we will simply have to wait to see.
Editor's Note: First, let me thank Brian for this excellent review of
Maisto's 1:64 scale cars. He mentions that Maisto has also allowed their
castings to be used by several European manufacturers. One in particular
is Edocar of Holland. Many of the cars pictured are Edocar versions of Maisto
models. Edocar often uses unique colors, such as those seen on the Ferrari
365GTB/4 (white) and the Peugeot 405 Turbo 16 (gold). Some of these Edocar/Maisto
castings have not been offered in the US, such as the Mercedes 500SEC and
Rolls Royce. Edocar models also include castings from other manufacturers
like Real Toy. Edocar has even produced some of their own castings, including
a nice Mini Cooper. Watch for a future story on Edocar.
Brian also notes that Maisto has done a variety of unique castings and often
provides very realistic colors. Regular readers may be aware that I do not
collect 1:64 trucks or equiptment as a rule. Recently, I found myself in
violation of this self-imposed rule and Maisto was to blame. Below the list
that follows are the last set of 12 photos and four of these represent a
Maisto 5-pack done as U.S. Forest Service vehicles. Included are a Ford
Explorer, Bulldozer, Fire Pumper and Ambulance (the Bell Jet Ranger Helicopter
is not pictured). The colors are correct forest service green and they all
bear the U.S. Forest Service insignia. These are completely unique in featuring
the Forest Service connection and a great set. For about $4, I could not
resist, even if it broke my rule.
Maisto has recently re-issued many of their vehicles in a new 'Tonka'
series. One of the packages is pictured at the beginning of this article
and the purple Ford GP shown above is also from that series. Use of the
'Tonka' name is licensed from Hasbro and is a sharp move by Maisto to cross-market
their products. I also agree with Brian that Maisto is harming themselves
and their relations with collectors through their recent move to drop interiors
and to tint windows. Any cost savings cannot be worth the loss in perceived
value and quality. I really like what Maisto has done from 1:64 up to 1:12
scale. Please, give us back our interiors and clear windows. While your
at it, fire whoever has been in charge of wheels.
Below is a listing of all May Cheong miniatures produced to date; where
known, the catalogue number has been included.
Abrams Tank Aerial Ladder Fire Truck Airport Chemical Fire Engine AM General Hummer Audi Quattro [8447] Bell Jet Ranger BMW 750iL [8742] BMW 850i [9005] BMW M1 [8448] Bradley CFV Armoured Vehicle Buick Le Sabre Stock Car [8618] Car Carrier Truck Chevrolet Caprice Police Car Chevrolet Caprice Taxi Chevrolet Corvette (1978) Chevrolet Corvette C5 Hardtop Chevrolet Corvette Convertible Chevrolet Corvette ZR-1 [8617] Chevrolet Monte Carlo Stock Car Chevrolet Silverado C1500 Pickup Chrysler Sebring Convertible Citroen 2CV [8732] Denver Fire Pumper Dodge "Copperhead" Concept Car Dodge Dakota Dodge Durango Dodge Viper GTS Dodge Viper GTSR Dump Truck Ferrari 250GTO [8736] Ferrari 308GTB [8445] Ferrari 348ts [9101] Ferrari 365GTB/4 [9004] Ferrari F40 [9001] Ferrari F50 Ferrari Testarossa [9010] Fire Truck Ford Econovan [9008] Ford Escort 1.6i [8449] Ford Escort 1.6i (police) |
Ford Explorer Ford F-150 Flareside [8739] Ford F-350 Fire Utility Truck Ford F-350 Pickup Ford GP Ford Grananda 2.8 GL [8451] Ford Mustang (1999) Ford Mustang Mach III Ford School Bus Ford Sierra XR4i [8441] Ford New Holland Farm Tractor Formula 1 Racer [8733] Honda Accord Honda Civic Si Honda Motorcycle Honda Police Motorcycle Huges 500 Helicopter Indy Race Car Indy Racing League Car International Armored Car International Fire Equipment Truck International Snow Plow International Utility Van Jaguar XJS V12 [8613] Jaguar XK220 Jaguar XK8 Lamborghini Countach [8735] Lamborghini Diablo [9006] Lancia Monte Carlo Lincoln Continental Mark VII M923 A1 Bigfoot Cargo Truck Mazda RX-7 [8738] Mercedes-Benz 500SEC Mercedes-Benz 260SEL [8615] Mercedes-Benz 307D Van [8450] Mercedes-Benz 500SL [8452] Mercedes-Benz 500SL (1990) [9011] Mercedes-Benz C-Class Race Car Mercedes-Benz CLK Cabriolet Mercedes-Benz CLK-GTR |
Mercedes-Benz ML320 Mercedes-Benz SLK Mercedes-Benz S-Class MH-60R Night Hawk Helicopter Nissan 300ZX [8620] Nissan MID-4 [8737] Peugeot 205GTI [8611] Peugeot 309 [8614] Peugeot 405 Turbo 16 [8741] Plymouth Pronto Cruiser Plymouth Pronto Spyder Plymouth Prowler Pontiac Firebird (1980) Pontiac Firebird [8443] Porsche 356A [9003] Porsche 550A Spyder Porsche 911 Speedster [9012] Porsche 911 Turbo [8444] Porsche 911 Carrera 4 (1999) Porsche 956 [8442] Porsche 959 [9009] Porsche Boxster Renault 25 V6 Turbo [8612] Rolls Royce Silver Shadow Soda Truck Stock Truck Suzuki SJ4130 [8622] Terex Dump Truck Toyota Celica GT Toyota Hilux SR5 [8621] Toyota MR2 [8619] Trabant 601 Limosuine [9002] Tractor Shovel U-Haul Trailer U.S. Ambulance Volkswagen 1302 [8731] Volkswagen Baja Bug Volkswagen Golf GTI [8446] Volkswagen NR1060 [9007] Volvo 760GLE [8616] |
from top left, moving across:
Nissan Mid-4 & 300ZX, Toyota MR2,
Toyota Celica GT, Mazda RX-7, Honda Civic Si,
Army Truck, International Snow Plow, U.S. Forest Service Pumper
U.S. Forest Service Ambulance, U.S. Forest Service Ford Explorer, U.S. Forest
Service Bulldozer